digital

marketing automatioN, Randstad U.S. 

Roles: user experience & front end designer

In 2017, I worked in conjunction with our enterprise marketing director, solutions architect, data analyst, copywriter, email specialist, and developer to produce templates for this article hub email and landing page. This set was designed keeping both the company and the user's needs top of mind. We used an iterative and data-driven approach to evolve the set, which ultimately helped draw in new quality leads.

talent trends report, randstad sourceright global

Roles: art director

The Talent Trends Report is a robust study offering various strategies and techniques for hiring managers seeking staffing options. Working with a freelance designer, we produced this in-depth report. The design thoughtfully includes corresponding iconography and illustrations to connect each theme and trend within the report. 

OOH digital billboards, randstad technologies

Roles: art director & designer

This suite of outdoor digital billboards was used to attract new IT clients in the financial district in the Charlotte, NC area. In 2015, I designed the ads and created storyboards, while working with a motion graphics specialist to bring them to life. The set of billboards, coupled with sales team efforts, enabled the company to reach its goals and form new business relationships.